Smart decisions are based on a reliable data foundation. With our retail analytics solution we help you to understand the customer and his behavior. Based on our privacy-conform tracking solution you will get profound insights into the customer journey and the buying processes. The results will enable you to to understand how to drive customer traffic, control customer journeys and translate traffic into conversion. Altogether this information is the key to maximize sales and profitability and optimize customer satisfaction.
The KINEXON Sensor tracks all carts and baskets in your store. Based on this information you can precisely capture the customer traffic and the respective path of each customer. By linking the path of a shopper with the his POS data (checkout information about actual products bought), you will see how the customer flow translates into conversion and thus into sales & profitability. Based on this understanding you can optimize store layouts, display placements & the way you present your products. Adding further sources of add-on data will give you the opportunity to get a more and more complete understanding of how to affect customer traffic, customer journeys and conversion rates. The analytics will also provide you with a very differentiated picture, since you will also be able to identify different customer types, that vary by their shopping behavior.
Number of shoppers
by shopping cart/basket
Engagement and bounce rate
Speed, dwell times, distance covered
Time-series & shopper type analysis:
Identify trends and characteristic shopper types
Compare & optimize performance across stores, areas, and regions.
Translate knowledge about customer journeys into improved store layouts.
Understand the impact of your marketing campaigns and increase their effectiveness.
Measure and analyze the impact of in-store displays.
Align staff to customer demand and ensure an appropriate service quality.
Reduce theft of shopping carts/baskets as well as of articles by geofencing.